Marketing Strategist & Content Creator

Strategy meets storytelling

I believe great marketing is not just about selling. It is about connecting. From fintech to beauty brands, I craft campaigns that feel human.

500K+ Campaign Reach
30% Engagement Lift
100+ Posts Created
View My Work Download Resume
Afreen Bhasin, marketing professional
MBA Candidate CMS Business School, Jain University
Afreen Bhasin professional headshot Afreen Bhasin at PwC Bengaluru Afreen Bhasin

About Me

Part strategist, part storyteller

Hi, I am Afreen, a marketing enthusiast who believes that strategy without storytelling is just noise. From working with fintech, fashion, and skincare brands to running engaging campaigns across Instagram, YouTube, and Snapchat, I have learned that great marketing is about connection, not just conversion.

I enjoy blending creativity with consumer insight to create marketing that feels relevant, engaging, and culturally aware. From campaigns to content, I am driven by the power of brands to shape conversations and experiences.

On LinkedIn, I share real, relatable content around marketing campaigns, personal branding, lessons from internships, and honest reflections. My goal is always the same: make it useful and make it feel human.

Industries

Fintech, Beauty, Skincare, Consulting, Education

Platforms

LinkedIn, Instagram, YouTube, Meta Ads, Google Ads

Focus Areas

Brand Strategy, Content Creation, Campaign Analytics

Location

Koramangala, Bengaluru, India

"Strategy without storytelling is just noise. Great marketing is not just about selling. It is about connecting."
Afreen Bhasin

Experience

Where I have made an impact

Hands-on experience across marketing strategy, campaign execution, and performance analysis with global clients and consumer brands.

Business Analyst

PwC

August 2025 - Present | Bengaluru

Multinational professional services network.

  • Support global clients with marketing analysis, campaign performance tracking, and strategic insights to improve ROI
  • Conduct market research, competitor analysis, and customer segmentation to inform marketing strategies
  • Assist in designing and implementing marketing automation workflows using CRM and analytics tools
  • Analyze campaign data across digital channels to identify trends, optimize targeting, and improve engagement
  • Develop reports and dashboards to communicate performance insights and recommendations to stakeholders

Marketing Consultant

Ziji Skin Botanical Therapy

June 2025 - October 2025 | Bengaluru (Remote) | Contract

Ayurveda-based conscious beauty brand in retail health and personal care.

  • Managed end-to-end digital marketing including content strategy, execution, and performance tracking
  • Handled social media platforms (Instagram, WhatsApp), driving engagement and building an active brand community
  • Planned and executed content calendars from ideation to publishing, ensuring consistency in brand voice
  • Ran and optimized paid campaigns on Meta Ads and Google Ads to drive traffic, conversions, and brand visibility
  • Developed comprehensive LinkedIn and Instagram platform strategies for thought leadership and visual storytelling

Social Media Marketing Intern

ChangeJar Technologies

May 2024 - August 2024 | Bengaluru

Technology company specializing in financial solutions.

  • Managed and optimized daily social media posts across Instagram, Facebook, and LinkedIn
  • Developed and executed content strategies to promote fintech products and services
  • Coordinated 6 successful campaigns with a total reach of 500,000 users
  • Increased engagement rate by 30% by optimizing content targeting and timing
  • Published 100 posts across multiple social platforms during the internship
  • Created content, acted in Reels, and managed communities across Instagram, YouTube, WhatsApp, Snapchat, Moj, and Josh

Placement Ambassador

CMS Business School

September 2024 - Present | Bengaluru

Educational institution focused on business management.

  • Collaborated with the college placement team to facilitate successful placements for students
  • Served as a key liaison between the placement department, companies, and students
  • Provided guidance and support to peers in navigating the placement process and preparing for interviews

Selected Work

Campaigns & case studies

A selection of marketing projects spanning brand strategy, content creation, and campaign analysis across diverse industries.

Brand Strategy Skincare Content Planning

Ziji Skin Botanical Therapy

Developed comprehensive LinkedIn and Instagram marketing strategies for an Ayurveda-based conscious beauty brand, from thought leadership content to community-building rituals.

View case study
ChangeJar Add campaign visuals
Social Media Fintech

ChangeJar Technologies

Made finance scroll-worthy. 500K reach, 30% engagement lift across 6 campaigns.

View case study
Coach brand reinvention case study
Case Study Brand Analysis

Coach Brand Reinvention

From forgotten to feed-famous: analyzing how Coach reclaimed cultural relevance through social media.

View case study
WishCare marketing analysis
Brand Analysis Skincare

WishCare: Doing More with Less

Analyzing how D2C skincare brands maximize impact with clean, focused visual strategy.

View case study
Instagram feeds content series
Content Series Trend Analysis

Instagram Feeds I am Loving

Recurring content series curating standout beauty and lifestyle brand aesthetics.

View case study
The Quick Wash Add project visuals
Entrepreneurship MBA Project

The Quick Wash

Mobile car wash service concept offering on-demand cleaning at customers' preferred locations.

View case study

Strategy Work

Ziji Skin Platform Strategy

A comprehensive social media strategy developed for an Ayurveda-based conscious beauty brand, positioning the founder as a thought leader in sustainable skincare.

LinkedIn Strategy

  • Founder's Voice and Journey (Pooja's POV)
  • Educational thought leadership posts
  • Behind-the-scenes of formulation
  • Conscious community features
  • Sustainability stories
  • Monthly "Ziji Journal" newsletter

Instagram Strategy

  • "Skin Rituals with Pooja" Reels series
  • "Ziji Stories" community features
  • "Did You Know?" educational content
  • "Notes from the Lab" BTS formulation
  • Calm, grounded, earthy aesthetic
  • CTA: "Join our ritual" instead of "Buy now"

Community Building

  • Monthly ritual challenges (7-day)
  • "Return Your Empties" campaign
  • Ask Me Anything with founder (IG Live)
  • Practitioner spotlights and interviews
  • Engagement tone: gentle, affirming, wise
  • Collaborations with Ayurvedic coaches

Content & Thought Leadership

What I share on LinkedIn

Real, relatable content around marketing campaigns, personal branding, and lessons from my professional journey.

Coach brand analysis

How Did Coach Get a Glow-Up?

Brand reinvention case study analyzing Coach's journey from forgotten to feed-famous.

Instagram feeds series

Instagram Feeds I am Loving

Curating standout beauty brand aesthetics: Rare Beauty, Glossier, Fenty, and more.

WishCare analysis

How WishCare Does More with Less

Analyzing minimalist D2C skincare marketing that maximizes visual impact.

Image coming soon Personal Branding Tips

Personal Branding for Students Coming soon

Tips and insights for early professionals building their personal brand on LinkedIn.

Image coming soon MBA Journey Reflections

Lessons from My MBA Journey Coming soon

Honest reflections on internships, learning, and growth during business school.

Image coming soon Celebrity Business Article

Emerging Celebrity Business Coming soon

Featured in LinkedIn News for analyzing trends in celebrity entrepreneurship.

Follow on LinkedIn

Expertise

Skills & certifications

Core Skills

Strategic Thinking Storytelling Content Strategy Social Media Marketing Campaign Management Brand Strategy Data Analysis Market Research Google Analytics Meta Ads Google Ads Canva Presentation Skills Client Relations Community Management

Certifications

  • Foundations of Digital Marketing (Google)
  • Integrated Marketing Communications Strategies
  • Google Analytics (Google)
  • Customer Attraction & Engagement (LinkedIn)
  • Customer Experience Strategy (LinkedIn)
  • Business Etiquette: Phone, Email, and Text (LinkedIn)

Recognition

Key achievements

Springer Publication

Authored a literature review on Seed Priming, slated for publication by Springer, highlighting advancements in crop performance enhancement.

State Merit List

Featured in the state merit list of high school toppers issued by J&K Board of School Education. Scored 97.3%, securing 12th rank.

LinkedIn News Feature

Wrote an article about emerging celebrity business that was featured in LinkedIn News, demonstrating thought leadership in marketing trends.

Education

Academic background

Master of Business Administration (MBA)

CMS Business School, Jain University

August 2023 - Present | Bengaluru

CGPA: 8.5/10

Bachelor of Science

Lovely Professional University

August 2020 - June 2023 | Jalandhar, India

CGPA: 8.53/10

Higher Secondary Certificate

Presentation Convent Higher Secondary School

January 2019 - January 2020 | Srinagar

CGPA: 9.35/10

Get in Touch

Let's create something meaningful together

Whether you are looking for a marketing strategist, content creator, or campaign manager, I would love to hear about your project. Reach out directly and we can explore how to bring your brand story to life.

Email afreenbhasin01@gmail.com
Phone +91 7889883116
LinkedIn linkedin.com/in/afreen-bhasin
Location Koramangala, Bengaluru, India

Open to opportunities

I am currently open to marketing, content, and brand strategy roles across fintech, beauty, D2C, and consulting.

  • Marketing strategy and campaign planning
  • Social media and content creation
  • Brand positioning and storytelling
  • Performance analysis and reporting
Email Me Download Resume